Beverage Alcohol Sales Expand As Economy Recovers

Published: 05/03/2011

NORWALK, Conn. (PRNewswire) — The recovering economy resulted in improved growth for beverage alcohol sales, but the impact was mixed among the liquor, wine and beer categories, according to the Beverage Information Group’s recently released Handbook Advance 2011.

Distilled spirits and wine saw positive results and continued to take share away from the beer category in 2010. Also, retail sales’ growth showed signs of recovery as consumers slowly returned to the “trading up” trend that dominated the industry prior to the recession.