Diageo Taps SWS As Control States Broker

Published: 07/05/2011

NORWALK, Conn. (PRNewswire) — Diageo and Southern Wine & Spirits of America Inc. last month announced agreements that appoint Southern the new control states broker for Diageo wine and spirits products.

Southern will provide fully dedicated coverage for Diageo spirits brands across all 18 control states and will also represent Diageo’s Chateau & Estate Wines portfolio in the five control states for wine.