Regulated In-store Advertising Is Effective

From the Superintendent-A +A
BRUCE D. STEVENSON | Ohio Division of Liquor Control
Published: 08/02/2011

The best time to get customers’ attention to consider a new brand or product is when they’re already in your establishment. In-store advertising and displays are effective ways of letting your customers know about the products you sell. The regulations for the in-store advertising of alcoholic beverages encourage retailers, manufacturers, suppliers and wholesalers to work together and take advantage of mutually beneficial marketing opportunities.