New Products

Published: 09/20/2011

New Products summaries are compiled from news releases provided by the suppliers.

GUINNESS Black Lager — The new beer is launching nationwide this month. Made with lager hops, yeast and traditional cold brewing methods, with the brand’s signature roasted barley, it combines the  refreshing taste of lager with the character and flavor of Guinness. Available in 11.2-ounce bottles, the launch is supported by television, radio and online advertising, sampling and point-of-sale materials.