Sazerac Acquires Brands From White Rock

Published: 10/04/2011

NEW ORLEANS — Sazerac Co. Inc. earlier this month announced the acquisition of 32 brands from White Rock Distilleries Inc.

The brands include Tortilla, Desert Island, Chapel, Ryan’s, Fire Water, Ice 101, Barbaric, Ice Box, MT Royal and others. The brands will join the Sazerac portfolio effective Oct. 1.

The purchase price was not disclosed.

“We are delighted to acquire these brands from White Rock,” said Mark Brown, president and CEO of Sazerac. “These brands fit well with our vision and they will further strengthen both our Sazerac and Gemini portfolios.”