Crown Royal was created by Seagram’s Samuel Bronfman in 1939 to honor a state visit by the British king and queen to Canada. It is a full, robust Canadian whisky with a mellow smoothness. It is aged on average nine years. Crown Royal is distilled in Gimli, Canada, at the Gimli Distillery. Located on the western shore of Lake Winnipeg in Manitoba, Gimli has the natural resources that are key to making Crown Royal’s perfect blend.