After declining years, Scotch back on offensive

JEREMY HOLDEN | Ohio Tavern News Staff Writer
Published: 10/03/2003

When Ohio-native Buster Douglas defeated then-heavyweight champion Mike Tyson, pugilistic pundits pondered the role Tyson's status as the world's greatest boxer played in his preparation for the fight. And like a long-time heavyweight champion, perhaps declining Scotch sales over several years could be blamed on complacency. ""All too often Scotch brands have lived off their history.