Guinness Unveils Low-Cal Ad Campaign in Cincinnati

Published: 10/20/2003

STAMFORD, Conn. - Diageo-Guinness USA has launched a regional advertising campaign in Cincinnati touting the low calorie content of Draught Guinness. The local Guinness advertising campaign centers on communicating to consumers that the product is only 125 calories per serving, fewer than many of the most popular domestic and premium light beers, according to Dan Kleinman, Guinness brand manager.