Taste Survey Offers Wine Marketing Suggestions

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Published: 11/03/2003

NAPA, Calif. - New research by a wine industry organization shows that how a person prefers their coffee can reflect the types of wines they like. WineVision, which states its goal as broadening U.S. wine consumption, found 65 percent of the respondents to its survey are biologically predisposed to dislike certain flavors in wine favored by wine experts.