Coors To Launch Low-Carb Beer

UNKNOWN | Other
Published: 12/01/2003

GOLDEN, Colo., (PRNewswire) - Coors Brewing Co. last month announced it will introduce Aspen Edge into its portfolio in a bid to capture market share in the expanding low-carbohydrate beer segment. The super-premium beer will be available in six- and 12-pack bottles on- and off-premises in 10 states on March 1, with a planned nationwide expansion prior to the end of 2004.