Players Extreme Vodka

Published: 01/08/2004

Just when social libation seemed mired in the look-alike, taste-alike hodgepodge of traditional category leaders, Extreme Beverage Co. of Franklin, Tenn., has broken through like a Mardi-Gras reveler at a piano recital. ""Great quality, smoothness and intense flavor is what Players Extreme is all about,"" says Jeff Hopmayer, company founder and president.