Smirnoff

UNKNOWN | Other
Published: 01/08/2004

Smirnoff's mixability means consumers enjoy it in a variety of cocktails, including Martinis such as Cosmopolitans and Green Appletinis, as well as Greyhounds and Bloody Marys. The brand's current ""Neat"" campaign helps communicate to consumers that this is an award winning, premium quality vodka, good enough to enjoy neat.