Spirit Highlight

Younger Drinkers Finding Room For A Little Irish-A +A
JEREMY HOLDEN | Ohio Tavern News Staff Writer
Published: 02/06/2004

Young drinkers want it all, or at least they like to sample everything and keep their spirit options open, making them targets for most spirit categories. And distillers of Irish whiskey hope there's room for some of the Emerald Isle in the youth consumer base. ""With younger drinkers, when they are coming into new whiskeys, the taste is lighter.