Mount Gay Using Scent To Market New Rums

UNKNOWN | Other
Published: 05/05/2004

SANTA BARBARA, Calif. - For the launch of Mount Gay Rum's new flavored vanilla and mango rum, Remy Amerique has selected several liquor retailers nationwide to debut a new scent dispensing system by ScentAir Technologies. The new scent devices create the aroma of Mount Gay's new flavored rum as part of a point-of-purchase, in-store display.