Heineken To Import Tecate, Other FEMSA Brands

Published: 07/05/2004

AMSTERDAM, Netherlands - Heineken NV and Fomento Economico Mexicano SA last month announced an agreement between FEMSA Cerveza and Heineken USA making Heineken USA the exclusive importer, marketer and seller of FEMSA's beer brands in the U.S. Under the three-year agreement signed between Wisdom Import Sales LLP, FEMSA Cerveza's wholly owned subsidiary, and Heineken USA, responsibility for the marketing, sales and distribution in the U.