As Tastes Mature, Many Returning To Gin

JEREMY HOLDEN | Ohio Tavern News Staff Writer
Published: 08/17/2004

Like a college graduate entering the professional world of cocktail parties and dinners, America's spirits-consuming public is looking to spirits segments outside of vodka, but yearning for a mixable, flavorful option, and gin makers think their offering fits the bill.""What you find is a lot of bartenders are getting jaded (to vodka),"" said Michelle Chin, senior brand manager for Tanquery, part of Diageo's portfolio.