Innovative Servers, Pop Culture Put Drink Recipes Front And Center

With cocktail servers impersonating Tom Cruise in the 1980s movie ""Cocktail,"" coupled with a new string of film and television directors giving the martini glass a starring role, drink recipes have become a staple of many bars and nightclubs in recent years. Countless Web sites and paperback books are dedicated to novel and classic cocktail recipes, and annual competitions crown the best mixologists.