Published: 01/07/2005

Boru, the only ultra-premium vodka from Ireland, is now the No. 1 selling vodka in Dublin and the fastest growing spirit brand in Western Europe. Made from grain and pure Irish spring water, Boru is quadruple distilled for smoothness and filtered through 10 feet of charcoal for purity. The Boru name celebrates a great Irish hero and legend, Brian Boru.