Trends continue to favor vodka, flavored or flavorless

JEREMY HOLDEN | Ohio Tavern News Staff Writer
Published: 01/07/2005

Traditionally defined as an odorless, colorless spirit, vodka has muscled its way onto shelves and into cocktails as the category has found a market perfectly suited for the spirit: flavors. ""Vodka's mixability is the No. 1 reason it is the spirit of choice among adults in the U.S. and the world.