Jim Beam Launches 'Road To Indy' To Promote Responsibility

UNKNOWN | Other
Published: 03/21/2005

DEERFIELD, Ill. (PRNewswire) - Jim Beam announced last month it has partnered with the Indy Racing League and the Indianapolis Motor Speedway to bring fans The Road to Indy, an 89-day tour featuring the Jim Beam Drink Smart two-seater car - a street-worthy version of an actual IndyCar Series car that has been stretched to fit a passenger.