Top Shelf Offerings, Flavors Driving Rum Category

MELANIE MCINTYRE | Ohio Tavern News Staff Writer
Published: 07/13/2005

Today, the rum flying off the shelves is older and sweeter than its forebears, and grabbing a new consumer demographic in the process. Over the last 15 years, the rum segment has experienced continued growth, said Stuart Kirby, brand spokesman for Captain Morgan at Diageo North America.