Old Forester Launches '1870 Society'

Published: 08/03/2005

LOUISVILLE, Ky. - Old Forester, America's first bottled bourbon, recently launched the ""1870 Society,"" a customer loyalty program named after the year Old Forester was first produced. Members of the society can log on to www.oldforester.com to join and receive member-only e-mails containing recipes, brand news and event invitations.