Report: Beer Drinkers More Likely To Be Young, Affluent

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Published: 08/03/2005

NEW YORK - Today's beer drinkers are more likely to be between the ages of 21 and 34, and affluent, according to Scarborough Research, a market research firm. According to the Scarborough analysis, 44 percent of U.S. adults ages 21 and older drank beer during the past month. These beer consumers included 51 percent of all 21- to 34-year-olds.