Gin Looks To Jump Aboard Youth Push With Premiums

JEREMY HOLDEN | Ohio Tavern News Staff Writer
Published: 08/16/2005

Getting younger and dressing up, gin makers hope the market is set to embrace a burgeoning premium sector of a category largely in retreat in recent years. Looking hypothetically over the spirits market as a whole, Jamie Walker finds it difficult to see any spirit but gin as dominant, though as a mixologist for Bombay Sapphire, he has cause to tout the strong, pungent category.