Diversity Is The Name Of The Whiskey Game

JEREMY HOLDEN | For Ohio Tavern News
Published: 09/06/2005

A push into the super-premium market has put American whiskey near the forefront of spirits, as the category can tout strong sales at the top of the shelf and increasing interest throughout a diverse brand. ""The atmosphere for super-premium bourbon has never been better,"" said Kevin McCarthy, a spokesman for Maker's Mark.