Heineken USA Matching Grants Support Responsible Drinking

UNKNOWN | Other
Published: 09/06/2005

WHITE PLAINS, N.Y. (PRNewswire) - Heineken USA recently announced a new responsible consumption initiative with the launch of the Heineken USA Distributor Co-op Program. Through the co-op program, Heineken USA will provide matching grants to its distributors for community-oriented projects that are designed to encourage responsible consumption of beverage alcohol.