Beaujolais, Olive Oils Team Up With Olive Oils For Program

UNKNOWN | Other
Published: 12/06/2005

NEW YORK (PRNewswire) - Beaujolais is partnering with another European agricultural product, olive oils, to launch its largest promotional campaign ever in the U.S. The ""Licensed to Chill"" campaign positions Beaujolais as one of the only red wines enjoyable chilled year-round. ""Licensed to Chill"" links chilled Beaujolais wines and European olive oils to casual American entertaining.