Jim Beam Brands Annouces Corporate Identity Change

Published: 02/21/2006

Deerfield, Ill. - Jim Beam Brands Worldwide Inc. last month unveiled its new corporate name and visual identity: Beam Global Spirits & Wine Inc. The change of name comes six months after affiliates of the company closed the transaction to purchase a number of former Allied Domecq brands from Pernod Ricard, and just as the legal transfer of assets relating to the acquired brands was completed.