Winemakers, Marketers Want To Make It 'Fun,' 'Easy'

ELIZABETH N. BROWN | Ohio Tavern News Staff Writer
Published: 02/21/2006

Accessibility is driving wine industry trends in 2006. Innovations in wine packaging, marketing and selling - from screw-cap bottles to direct-to-consumer Internet sales - are all about making wine a less intimidating, less mystifying and more consumer-friendly beverage. Making wine fun, as some wine brand reps would say.