Consumer, Cocktail Cultures Drive Category's Appeal
For many, the word ""Cognac"" conjures black-and-white images of distinguished-looking men in suits sipping from snifters in smoky boardrooms. However, thanks largely to the cocktail culture's resurgence, the spirit's sales are favorable, it is being consumed in a different manner than in the past and it is popular with an entirely new demographic.""The Cognac category continues to do well. The Feb.