Heineken Seeking New Ad Agency

UNKNOWN | Other
Published: 08/01/2006

WHITE PLAINS, N.Y. (PRNewswire) - Heineken USA announced last month it will conduct a competitive review of agencies for the Heineken brand advertising account. The assignment will include a consolidation of English-language advertising for both Heineken Lager and Heineken Premium Light. Heineken USA has worked with Publicis USA and Berlin Cameron, respectively, on these assignments.