Gin Looking To Super-Premiums For Boost

CHRIS SPITTAL | Ohio Tavern News Staff Writer
Published: 08/15/2006

Gin, the cornerstone of time-tested mixes such as the martini and the gin and tonic, is experiencing a comeback or sorts by jumping on the super-premium bandwagon, which has helped numerous other spirits.Those hoping for a renaissance to gin's pre-1970s heyday and mid-1990s resurgence, may be a little disappointed. As one industry insider put it, this is not your father's gin.