Drinkers' 'Trade Up' Mentality May Help Fuel Comeback

MELANIE MCINTYRE | Ohio Tavern News Staff Writer
Published: 10/02/2006

Over the last 30 years, Scotch whisky producers have watched the spirit's popularity in the United States dwindle. However, Americans' recent ""discovery"" of single malt whisky is helping put Scotch back on the map and garnering it a more diverse consumer base in the process.U.S.