Beam Global Adopts Stricter Ad Standards, Won't Sell FMBs

Published: 06/05/2007

Deerfield, Ill. - Beam Global Spirits & Wine Inc. announced last month that it was voluntarily adopting stricter advertising placement standards in the United States. According to the company, the standards will restrict Beam Global's marketing to print, television and radio outlets where the audience comprises at least 75 percent legal purchase age adults. The current industry standard is 70 percent.