Flavors, Latin Roots Helping To Drive Rum Sales

RICK ADAMCZAK | Ohio Tavern News Staff Writer
Published: 07/03/2007

Call it the mojito factor. Thanks in no small part to the growing popularity of mojitos and other Latin drinks, rum is continuing to see a resurgence in sales.Rum sales are especially strong for flavored rums, such as spiced or coconut rums, which grew 7.1 percent in the past year.