Ciroc

Ciroc ultra premium vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose.

Ciroc launched nationwide in September 2003.  In October 2007, Diageo made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, who assumed the lead on all brand management activities for Ciroc.