Tullamore Dew — A new multimillion dollar campaign has been launched for the Irish whiskey. Themed “Irish True,” the global TV and print campaign features images and characters that evoke the true spirit of the Irish.
LICOR 43 — The Spanish liqueur has named W.J. Deutsch & Sons Ltd. its exclusive U.S. importer.
COORS BANQUET — The beer was the top choice and named a Best Buy by Consumer Reports in a recent blind taste test of 10 American lagers.
JOSE CUERVO — The brand received the 2011 Popular Mechanics Readers’ Choice Award for “Favorite Tequila Brand.”