Beam Acquires Pinnacle Vodka From White Rock

UNKNOWN | Other
Published: 05/01/2012

DEERFIELD, Ill. — Beam Inc. announced last month an agreement with White Rock Distilleries to acquire the Pinnacle vodka and Calico Jack rum brands.

The deal, which also includes other related assets, is valued at $605 million in cash.

Pinnacle vodka, with 2012 volumes expected to exceed 3 million 9-liter cases, will significantly enhance Beam’s presence in the growing vodka category. With a sustained track record of very strong double-digit growth, Pinnacle has already become the fourth largest imported vodka brand in the United States.