Report: Wine Producers Look To Smaller Markets For Growth

Published: 05/15/2012

NEW YORK (PRNewswire) — A new report found that traditionally attractive export markets for wine are currently in scarce supply, but that smaller markets are increasingly interesting.

According to financial services company Rabobank, many of the global wine trade’s traditional core markets are seeing falling volumes and lower profits in the face of economic headwinds. Canada, however, is an example of the smaller markets which the wine-exporting countries are taking a harder look at because they offer stronger growth potential and better pricing.