Almost 200 years ago, James Gosling’s ship, brimming with spirits and bound for America from London, was becalmed off Bermuda. Wisely, Gosling put ashore and never left.
Eventually, the family’s leisurely oak-aged, dark-hued rum became extremely popular, even when it was sold in recycled champagne bottles with corks sealed by black wax. Before long, people were clamoring for the black sealed bottles and the name stuck. (The playful seal mascot came later.)