The 'Cool' Factor Helping Gin Post Sales Gains

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JESSICA SHAMBAUGH | Ohio Tavern News Writer
Published: 08/21/2012

Ohio summers bring heat and humidity every year that cause some to bicker and others to sit back, relax, and order some gin.

Those in the industry say gin’s popularity tends to increase with the temperature as people return to the ever popular gin and tonic for a refreshing, botanical break from summer’s heat.

Hood River Distillers Inc., which has been importing Broker’s gin from England since 2001, said it notices this trend, but that the English company doesn’t necessarily agree with it.