Millennials Emerging As Most Influential, Important Al-Bev Consumers

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Published: 08/21/2012

CHICAGO (PRNewswire) — Diverse, highly educated, open to new experiences and eager to explore, the Millennial demographic group is already having a significant impact on the adult beverage industry, according to a study by Technomic.

 All members of the largest generation since the baby boomers will be of legal age to consume alcohol by 2018, and these consumers are already making their mark on the adult beverage industry, driving trends such as craft beer, boutique spirits and sweeter flavor profiles in wine.