Canadian Whisky Adds Flavored Options To Boost Sales, Draw Younger Crowd

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JESSICA SHAMBAUGH | Other
Published: 11/06/2012

The Canadian whisky business is embracing change and reaping the benefits through sales growth and a broader consumer base.

After seeing notable growth in premium and ultra premium products among seasoned drinkers, the Canadian whisky industry is reaching out to a younger audience with new flavored options.