Liquor Sales Hit $849M In 2012
The Division of Liquor Control once again achieved a record year for dollar sales of spirituous liquor in 2012.
Total sales were $849 million, an increase of 7 percent — or $55.3 million — over 2011.
This achievement is due in part to the continuing trend of customers trading up and buying more of the premium products as tastes are becoming more sophisticated. Better product selection and improved inventory management are key to meeting the needs of our consumers, without encouraging increased consumption.