Classic Cocktails Driving Category's Comeback

Spirit Highlight-A +A
RICK ADAMCZAK | Ohio Tavern News Writer
Published: 03/19/2013

Toss away any preconceived notions about brandy and cognac — images of rich old men sipping brandy from a snifter or a taste of cognac after dinner.

Now, many of the long-held images of those spirits do remain.

“Cognac in the U.S. is big with ethnic groups — Asians, African-Americans and Latinos, to a lesser extent,” said Tom Alberico, vice president of sales and marketing for Laird & Company, makers of Laird’s Rare Apple Brandy and other spirits.

Cognac has even been embraced by the hip-hop crowd — the spirit has indeed become hip.