Proximo Takes Over Jose Cuervo In U.S.

Published: 03/19/2013

MEXICO CITY (PRNewswire) — Casa Cuervo this month announced that Proximo will take control of the U.S. distribution of the Jose Cuervo tequila brand beginning July 1.

The Jose Cuervo portfolio currently is distributed in the U.S. by Diageo.

“Diageo has been a significant partner of Jose Cuervo for many years,” said Juan-Domingo Beckmann, Casa Cuervo’s CEO, “but with 10 generations of tequila-making in the family, Casa Cuervo is excited to embark on this next chapter in the strategic expansion of its world-renowned tequilas.”