Flavors Are Finding Favor In All Spirits Categories

Spirit Highlight-A +A
TIFFANY L. PARKS | Ohio Tavern News Writer
Published: 04/23/2013

From wedding cake to buttered popcorn to fluffed marshmallow to spiced root beer, flavored spirits are cropping up everywhere.

Overall, flavored spirits are growing four times faster than unflavored spirits, according to Nielsen research. And Bacardi consumer research found that 79 percent of consumers are either regularly seeking new flavors or would try one on occasion.