Craft Spirits Grow Businesses With Compelling Stories, Original Recipes

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JESSICA SHAMBAUGH | Ohio Tavern News Writer
Published: 06/17/2013

A good story might make a brand lovable, but it takes more than that to be competitive in the booming business of craft and microdistilleries.

As Americans have become more infatuated with learning the story behind their food and drinks, the idea of craft spirits has become much more popular. Brian Ellison, president and CEO of Death’s Door Spirits, said the public’s new fascination has led to a heightened interest in buying local, but that buying quality is still the most important factor.