Bourbon Continues To Be American Success Story

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TIFFANY L. PARKS | Ohio Tavern News Writer
Published: 09/03/2013

Kentucky’s most famous spirit has made an American comeback.

According to the Distilled Spirits Council of the United States, nearly 17 million 9-liter cases of bourbon were sold in the U.S. in 2012, generating more than $2.2 billion in revenue for distillers.

“America’s native spirit has been enjoying a resurgence in recent years,” DISCUS states. “Reflecting Americans’ desire to drink better, over the past five years, high-end premium and super-premium brands drove growth. High-end premium revenues were up 25 percent and super-premium 97 percent.”