Bourbon Continues To Be American Success Story
Kentucky’s most famous spirit has made an American comeback.
According to the Distilled Spirits Council of the United States, nearly 17 million 9-liter cases of bourbon were sold in the U.S. in 2012, generating more than $2.2 billion in revenue for distillers.
“America’s native spirit has been enjoying a resurgence in recent years,” DISCUS states. “Reflecting Americans’ desire to drink better, over the past five years, high-end premium and super-premium brands drove growth. High-end premium revenues were up 25 percent and super-premium 97 percent.”