Day-ly Specials Can Drum Up Businesses

Editorial-A +A
Published: 10/01/2013

Liquor permit holders are a savvy crew when it comes to turning ordinary days and events into promotional opportunities.

March 17 was just another dreary winter day until somebody behind a bar decided to dump some green food coloring into a beer, thus turning St. Patrick’s Day into the top drinking holiday of the year. And who outside of Mexico had heard of Cinco de Mayo before Mexican restaurants began promoting the holiday to sell more south of the border brews.